The history of the ITV logo

2015 ITV logo

Looking at the previous logos, it is clear that ITV has followed the most common trends and patterns of universal company logos over the course of time. Firstly, the font has changed in the way that is has gone from serif to sans serif. The majority of the logos have also gotten rid of the extra ‘Independent Television’ text, presumably as the company became instantly recognisable as an acronym. Comparing the most recent logo to the previous ones, it has followed the pattern of using brighter colours and rounder shape styles to appeal to its increasingly younger target audience.